Florum is a mobile app for realtors. It provides them with a way to foster relationships with their clients on the go, which ultimately leads to referrals and return business. The goal of this project was to build a mobile application for workers on the go using a user centered design driven approach. Our team chose to work with realtors because they presented a unique design challenge with their very busy schedules with multiple clients and on the go job.

Over the course of a month team Florum (Gina Assaf and Nancy Chen and I) did in the field research to identify the needs of our target realtor population, synthesized the data, visioned, paper prototyped, user tested, created design specs and a concept video.

Research and Synthesis

We interviewed multiple agents at three real-estate companies and created an online survey to better understand the work environment and existing technology. We then used a process called affinity diagramming to synthesize and draw design principles from our in the field observations.


Based off of our design principles and resulting ideation sessions we did a low fidelity paper prototype, which we then tested with realtors in the field.

We then used the feedback from our user testing to create our final iteration of Florum!